“Ironman® offers mattress manufacturers a unique, recovery based story and brand for their customers” says Joseph Carman, President of RSI. “We see this as an exciting time for the industry and our experienced team looks forward to helping manufacturers around the world increase the profitability of their brand portfolios with the Ironman® name.”

There are currently five licensees in four countries manufacturing the Ironman® branded sleep systems, representing a total of nine facilities. The newest licensee to the group is Ecus do Brazil. With the help of RSI these licensees will be able to couple cutting-edge technologies such as Celliant™, which has been clinically proven to improve sleep quality and regulate body temperature, with a trusted brand that speaks to the need to recover. Additional licensee support will come from proprietary high tech raw materials.

Recovery Systems International will be attending the ISPA Expo this week to meet with manufacturing partners and new licensees, and plans to expand the Ironman product line in 2012.

About Ironman®

World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC’s growing portfolio includes the Ironman, Ironman 70.3, 5150, Iron Girl and IronKids brands, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978. For more information on Ironman, visit www.ironman.com.

About Recovery Systems International (RSI):

Recovery Systems International (RSI) is owned by a global consortium of mattress and home textiles manufacturers. With industry experience spanning two generations and over 50 years, RSI’s primary objective is to combine the IRONMAN® brand with innovative product development resulting in creative solutions for licensees. For licencing opportunities please contact Joe Carman, President, at jcarman@RSIsleep.com.

”Though the products we are manufacturing are being designed for the Ironman™ brand, you don’t need to be a triathlete to appreciate a good night’s rest,“ says Jason Zanatta, president and managing partner for Novo Textiles Co. ”We are extremely privileged to be working with T3 Recovery Products™ on pillows and other home textiles that are truly cutting-edge.“

Novo Textiles launched three Ironman™ branded T3 Recovery Products™: a Talalay Latex pillow, Microgel Fibre pillow and Natural Latex Topper, at the Las Vegas Market (LVM) 2011 tradeshow this month on August 1. The home textiles and furnishing industries have responded extremely well to the new product due to its active Celliant™ ingredient, incorporated in product coverings or fill. The technology behind Celliant™ transforms visible and infrared light, recycling it into energy the body can use more effectively. When Celliant™ is placed near the body (like in a pillow, mattress protector or a blanket), it redirects this recycled energy back into the body, increasing blood flow and blood oxygen levels in the tissue.

Novo was chosen to carry the exclusive North American license to manufacture and distribute these products due to the company’s business acumen, marketing insight and capacity to manufacture a high volume of quality goods. Products Novo Textiles Co. will manufacture for T3 Recovery Products™ include pillows, mattress protectors, toppers, duvets and blankets. 

”T3 was impressed by our ability to grow our own brand Novo Sleep Systems, and they liked the calibre of our work from both a manufacturing standpoint and a sales position,“ states Zanatta. ”We are confident that our support systems in place will help grow the Ironman™ brand and penetrate new territories and new target markets for this product.“

Novo Textiles Co. is a proud supplier to the retail, hospitality, interior design and upholstery industries.  Novo Textiles Co. produces both private label brands as well as their house brand Novo Sleep Systems. Products include pillows, mattress protectors, toppers, duvets, blankets, protective bedding and insert cushions.  Privately-owned and operated, Novo Textiles Co. is located in Surrey, BC.  www.novotextilesco.com

ABOUT IRONMAN: World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTC’s growing portfolio includes the Ironman, Ironman 70.3, 5150, Iron Girl and IronKids brands, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.

ABOUT T3 RECOVERY PRODUCTS: Seattle, WA-based T3 Recovery Products is a worldwide company committed to designing quality products, such as mattresses, pillows, toppers and blankets that provide better sleep and faster recovery from life’s human race. Through hard work and cutting-edge technology, T3 earned the worldwide rights to design and sublicense The Official Sleep Products of Ironman©.  T3, T3 Recovery Products, Complete the Cycle, T3 Recovery Mattress, The Mattress for the Human Race, Recovery for the Human Race and Bedding for the Human Race are trademarks of T3 Recovery Products LLC. The Ironman logo is a trademark of the World Triathlon Corporation. 

For more information on T3 Recovery Products, please visit http://www.t3recovery.com.

For more information on Ironman, please visit http://www.ironman.com.