With 50,000 in attendance at January’s Las Vegas Market wooed by multimedia displays and new products full of “I wish I’d thought of that” technology, brands with diversified marketing approaches stole [...]
Continue reading...2012 Forecast
Last year was an interesting one for home textiles. Cotton prices skyrocketed, products that recycle the body’s energy came to market, and memory foam raised eyebrows. A strengthening in consumer confidence meant more shoppers invested in their [...]
Continue reading...How to create demand without sacrificing product value
Since 2002, the business strategy for Novo Textiles has undergone several revisions. Although corporate values remained the same, sales and marketing strategies were modified to increase demand and penetrate new markets. Each change came with its lessons [...]
Continue reading...How demographics drive product development
In my hybrid role as CEO and president for a textiles company, tracking demographic trends is a regular task. Understanding the needs of a particular age group is one of the business factors that drive product development and allow us to predict what [...]
Continue reading...Is entrepreneurial spirit part of our genetic makeup?
Look up “entrepreneur” and you’ll find that a majority of definitions include the word “risk.” That’s because risk and entrepreneur are synonymous. As a young business owner, I’ve taken my fair share of risks and greatly respect those [...]
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