What’s new. What’s now.

New look, new services, new Novo Textiles

by Jason Zanatta

Earlier this year I had the great opportunity to join Arun Agarwal, the CEO of Alok International, at the launch of their new flagship showroom [...]

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Finding new markets within home textiles

by Jason Zanatta

Being a cat or dog these days has its perks. The accessories available on the market aren’t just dog houses and water bowls anymore. There are doggy fountains activated by their [...]

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How Canadian shopping habits affect manufacturers

by Jason Zanatta

With retailers falling over backwards to satisfy online and in-store customers, Canadian shoppers have it good. Recent announcements to open more  stores north of the border from U.S. powerhouses WalMart [...]

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Trends in home textiles and e-commerce for 2014

by Jason Zanatta

More than 20 years ago, I remember intently watching a futuristic family, The Jetsons, on our family’s old-time television, with cathode-ray tubes and knobs - you know the one. If I hear the theme [...]

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How to create demand without sacrificing product value

by Jason Zanatta

Since 2002, the business strategy for Novo Textiles has undergone several revisions.  Although corporate values remained the same, sales and marketing strategies were modified to increase demand and penetrate new markets.  Each change came with its lessons [...]

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Technology in textiles

by Jason Zanatta

Automation and cutting edge machinery are not the only types of technology emerging in the home textile industry. Changing the scene (for the better) is the large amount of research and development in the industry and, especially, the blending of technology [...]

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Bespoke bedding more than a trend

by Jason Zanatta

The expression bespoke has been popping up with influential marketers everywhere lately. They are using the term to define companies’ planning process and their approach to developing products. I found it particularly interesting that vernacular traditionally [...]

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Why you should do business for the community

by Jason Zanatta

Have you ever noticed when talking about celebrities someone is always quick to mention who among them is Canadian? We have a sense of pride and feeling of ownership in regards to our fellow Canucks, even if we have never met them. Business is similar. [...]

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Does size matter when choosing warehouse space?

by Jason Zanatta

Customers rarely (if ever) walk into a warehouse, but a manufacturer's ‘storage’ needs careful thought and consideration. The right amount of space can positively affect the customer experience as well as the bottom line. Where and how product is stored [...]

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Waste diversion bookends products’ lifespan

by Jason Zanatta

Recently, I blogged about waste management - a hot-button topic that often leads to conversations on waste diversion. This related green effort is defined [...]

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Does a celebrity endorsement trump product quality?

by Jason Zanatta

This spring, H&M announced a partnership for its summer campaign with global superstar Beyoncé. The entertainer will appear in television and print ads featuring pieces from the trendy retailer’s summer collection.  The print and outdoor billboards [...]

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