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Home Textiles Trends

New look, new services, new Novo Textiles

by Jason Zanatta

Earlier this year I had the great opportunity to join Arun Agarwal, the CEO of Alok International, at the launch of their new flagship showroom [...]

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Finding new markets within home textiles

by Jason Zanatta

Being a cat or dog these days has its perks. The accessories available on the market aren’t just dog houses and water bowls anymore. There are doggy fountains activated by their [...]

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Trends in home textiles and e-commerce for 2014

by Jason Zanatta

More than 20 years ago, I remember intently watching a futuristic family, The Jetsons, on our family’s old-time television, with cathode-ray tubes and knobs - you know the one. If I hear the theme [...]

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Technology in textiles

by Jason Zanatta

Automation and cutting edge machinery are not the only types of technology emerging in the home textile industry. Changing the scene (for the better) is the large amount of research and development in the industry and, especially, the blending of technology [...]

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Bespoke bedding more than a trend

by Jason Zanatta

The expression bespoke has been popping up with influential marketers everywhere lately. They are using the term to define companies’ planning process and their approach to developing products. I found it particularly interesting that vernacular traditionally [...]

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Why you should do business for the community

by Jason Zanatta

Have you ever noticed when talking about celebrities someone is always quick to mention who among them is Canadian? We have a sense of pride and feeling of ownership in regards to our fellow Canucks, even if we have never met them. Business is similar. [...]

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Waste diversion bookends products’ lifespan

by Jason Zanatta

Recently, I blogged about waste management - a hot-button topic that often leads to conversations on waste diversion. This related green effort is defined [...]

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Does a celebrity endorsement trump product quality?

by Jason Zanatta

This spring, H&M announced a partnership for its summer campaign with global superstar Beyoncé. The entertainer will appear in television and print ads featuring pieces from the trendy retailer’s summer collection.  The print and outdoor billboards [...]

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How insourcing gives manufacturers a competitive edge

by Jason Zanatta

Manufacturers must decide when it makes sense to outsource production. For years, this practice has lead to considerable cost savings thanks to inexpensive and largely available labour in emerging economies.  However, despite that bottom-line advantage, [...]

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How to work with e-tailers and bricks ‘n mortars

by Jason Zanatta

Is the recent announcement of big box store layoffs yet another sign of consumers favouring online shopping to visiting brick and mortar stores? [...]

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