I recently read an article that focused on the latest business buzzword “pivot”. Originating in the tech sector, pivot is beginning [...]
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How to create demand without sacrificing product value
Since 2002, the business strategy for Novo Textiles has undergone several revisions. Although corporate values remained the same, sales and marketing strategies were modified to increase demand and penetrate new markets. Each change came with its lessons [...]
Continue reading...How demographics drive product development
In my hybrid role as CEO and president for a textiles company, tracking demographic trends is a regular task. Understanding the needs of a particular age group is one of the business factors that drive product development and allow us to predict what [...]
Continue reading...Is entrepreneurial spirit part of our genetic makeup?
Look up “entrepreneur” and you’ll find that a majority of definitions include the word “risk.” That’s because risk and entrepreneur are synonymous. As a young business owner, I’ve taken my fair share of risks and greatly respect those [...]
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