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Does size matter when choosing warehouse space?

by Jason Zanatta

Customers rarely (if ever) walk into a warehouse, but a manufacturer's ‘storage’ needs careful thought and consideration. The right amount of space can positively affect the customer experience as well as the bottom line. Where and how product is stored [...]

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How insourcing gives manufacturers a competitive edge

by Jason Zanatta

Manufacturers must decide when it makes sense to outsource production. For years, this practice has lead to considerable cost savings thanks to inexpensive and largely available labour in emerging economies.  However, despite that bottom-line advantage, [...]

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Super pillows give customers more choice

by Jason Zanatta

Pillows mean different things to people.  Extra soft might imply extra comfort to some; add the word “support” and you’ll target a customer base with neck problems. As a manufacturer, we follow advancements in materials closely and then experiment [...]

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Does sleep count as medicine or healthy living?

by Jason Zanatta

Health education helps us to make informed choices.  Popularized by a growing consumer demand for nutritional content from the food industry, the way in which we purchase products relating to our health has changed.   Using Health CheckTM and Eating [...]

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Does flashy marketing trump customer feedback?

by Jason Zanatta

With 50,000 in attendance at January’s Las Vegas Market wooed by multimedia displays and new products full of “I wish I’d thought of that” technology, brands with diversified marketing approaches stole [...]

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2012 Forecast

by Jason Zanatta

Last year was an interesting one for home textiles.  Cotton prices skyrocketed, products that recycle the body’s energy came to market, and memory foam raised eyebrows.  A strengthening in consumer confidence meant more shoppers invested in their [...]

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